My love for telling other people’s stories started in middle school.

Maybe because everyone else seemed to have more exciting lives. (“Dear Diary, does everyone have a boyfriend but me?”)

In college, I was a writer and editor for The Collegian, Fresno State’s student newspaper. I covered breaking news stories and went undercover speed dating. After graduation, I interned at a Fresno advertising agency, writing headlines for print ads.

Soon, I wrote radio scripts that my colleague gave me as practice. I later discovered they were just tedious assignments pawned off on me. (Steve, if you’re reading this, thank you for kickstarting my career.)

Fast forward — sorry, scroll — to present day. I’ve created public awareness campaigns for regional government agencies. I’ve been on dozens of locations for shoots, from downtown rooftops to Valley Children’s Stadium. I love collaborating with creatives who say “yes, and” in brainstorms.

In 2021, I joined a powerhouse of a marketing team for startup apps.

Then this happened.

But here I am. And here you are. So glad we met.

I’m Katrina, a writer born and raised in Fresno, California.

Set life!

“Kinda annoying, yet memorable

-Client, after I sang a proposed jingle during a pitch. Not sure if he was talking about the jingle or me. Probably both.


Experience

Brand Manager ---> Marketing Director | Bitwise Industries
June 2021 -June 2023

Sr. Copywriter/Producer | JP Marketing
Jan 2018-May 2021

Sr. Copywriter/Producer | Catalyst Marketing Company
May 2014-Dec 2017
Jan 2013-Oct 2013

Copywriter | Jeffrey Scott Agency
Feb 2008-Jan 2013

BA, Print Journalism | California State University, Fresno
2008

Hey, what if we collaborated?

Let’s make some cool stuff together. Or hit me up to talk about your favorite commercial.